Account Management Workshop

Lviv BDA School announces the workshop solely dedicated to account management in business services context. The workshop looks into common perceptions and misperceptions of account management, discusses client and supplier views on business relationships in services context and the role that account management plays in long-term cooperation. We also consider key accounts at the portfolio level, explore intersection between strategy and account management, and talk about account-specific strategies. The participants will also gain insights on how the value of account management can be justified to organisation’s stakeholders, and what qualities the account managers are expected to develop. This intense workshop will also cover 3 live cases through facilitated group discussions. Agenda: - Intro – what is account management? - Half-truths of customer relationships - Group Case (reload of customer relationships) - Types of client-supplier relationships, evaluation, metrics - Group Case (preventing the cooperation from break-up) - Portfolio of accounts: strategy and dynamics - Group Case (upselling) - Assessment of account management competencies in organisation - Value of account management When: 24 September 2016 What time: 10 am till 4 pm Where: Lviv IT School (33, Stryyska Str. 5th floor) Price: 2000 UAH Registration form: https://goo.gl/forms/FRrTn8XKBRce6ORx1