Apply Brain-Friendly Marketing and Win Your Customers' Brains

EBA Education Team together with CITY College, International Faculty of the University of Sheffield invite you to join the EBA Education Workshop on Neuromarketing: Apply Brain-Friendly Marketing and Win Your Customers' Brains. Dr. Nikolaos Dimitriadis and Matteo Venerucci both with more than 10 years experience in neuromarketing, are using new neurological and behavioral models, experimental data and everyday stories to demonstrate comprehensively that people should urgently learn new ways to communicate. Learn the basics of brain-friendly communications and achieve more in marketing, promotions, communications and sales. This workshop aims to help participants develop specific practical skills for winning over their customers' brains! The workshop will include live demonstration of Electroencephalography, Emotional Facial Recognition and other Neuromarketing Technologies. DURING THE WORKSHOP YOU WILL: - Break misunderstandings and myths concerning our brain - Fully understand the brain approach to marketing and sales - Explore how branding really works within the brain - Demonstrate practically neuromarketing technologies - Recognize the impact on marketing research, PR, sales and negotiations - Learn a comprehensive model for applying brain-based marketing - Make your own brain ‘marketing-smarter’ and achieve more TRAINERS: - Nikolaos Dimitriadis Author of "Neuroscience for Leaders: A Brain Adaptive Leadership Approach" (Kogan Page, London), award-winning business educator, trainer and mentor, Development Director at the University of Sheffield, International Faculty, lecturer at The Sheffield Executive MBA - Matteo Venerucci Cognitive psychologist and expert in decision making process and its timing, the founder of Brain Propaganda Event language is ENGLISH. Registration is obligatory. To become a participant, please, follow the procedure of online registration. Number of participants is limited. Registration: https://goo.gl/zU7CuH Details: https://goo.gl/5Hy7ry or contact programme's coordinator: education@eba.com.ua, +38 (044) 496 06 01.