АПР Driving Digital Transformation: New Skills for business Leaders in Media

Приходьте на безкоштовний майстер-клас digital експерта світового рівня Jose Esteves (Professor of Information Systems, IE Business School; PhD in Software — Information Systems, Universidad Politecnica de Catalunya, Barcelona, Spain). На майстер-класі ви дізнаєтесь про те, як медійному бізнесу адаптуватися до digital ери та ефективно досягати результатів в нових умовах. Мова майстер-класу— англійська. Участь безкоштовна, за попередньою реєстрацією https://goo.gl/SFqinv **** You always knew digital was going to change things, but you didn’t realize how close to home it would hit. For business leaders everywhere, the next few years will be devoted to quickening their organizations’ pace in the race to go digital. How would that further reflect on TV and media industry? Your company has two options: - become a digital disruptor or - be disrupted by your competition. Many companies have started a digital transformation journey, but that is not enough, companies, CIOs, CXOs and their leaders, they also need to transfigure themselves. In this session, José Esteves will talk about the digital innovation transformation and digital transfiguration, and the secrets to becoming a digital disruptor. Come to learn as well: - about customer experience and the "new realities": augmented, virtual and mixed reality and the new cognitive customer experience; - how should media change under this pressing reality? - how to engage employees into the change and when is the right time to start?