Building and Transforming The Most Scalable Digital Product

Forum Digitale Transformation / Forum Service Design & UX (Speakers: German & English) During this Event we will present: Key Note - Scalable in each way and dimension? The Logistics & Road Transport Platform TRANS.EU Insights from the creator of the Platform - RST Software Masters Six Speakers presenting their “scalability challenges” from the topics below: (6x10Minutes) Our Speakers from experienced companies will deliver precious insights: - Leanovate - Apiomat - Evojam - Aperto - Useeds - Lesara Audience Interaction: Identify your relevant “scalability challenge” Mini-Workshop: Experts and attendees will exchange opinions about challenges of scalability discussing: infrastructure/systems architecture vs organisation/technology organisation/implemented technology vs usability/design In addition: Networking with Snacks & Drinks How can digital products be scaled? This is the critical question for success in modern digital business – creating products that are sustainable, innovative, engaging and… scalable! Which infrastructure and technologies are suitable for modern digital products? How does design & usability need to adapt to changing customer behaviour when outgrowing a core user group? How will improvement to these digital products be measured? How can the scalability of digital products be influenced by: Systems architecture What strategy is needed today for scaling the software? What technological requirements are needed today to create an infrastructural basis for globally scalable digital products? Organisational structure and implemented technology Which decision-making and organisational criteria are good for scalability? Which basic technologies and frameworks are well scalable? UX-Design & Usability of the product Designing a digital product addressing needs of diverse user groups Support quick user growth and their conversion to permanent, regular users with successful interaction design & usability With digital products that are scalable and properly designed from the beginning, expanding and serving a larger multi-user market will be easier. Non-scalable products could mean losing potential revenues though. Software is a classic example of a scalable solution, since it costs real money to build the first copy, but unlimited additional copies can be quickly cloned for almost no cost. But if you think scalability is all about developing software, you are wrong. Digital Products go through different life cycle stages: they are created and launched based on users & customers needs, they develop, grow, become mature… and eventually they die as well. Businesses need to define their digital products. For a restaurant this could be a delivery service platform, for a bank a mobile banking app, for a stationery shop – an online shop. Such products are often identified through distinct customer needs and developed based on technologies provided at the time of their creation. Thus some digital products have been existing around for many years and even decades…