Data Driven in 2018 - What you need to get started

You've heard the term "data driven." But what does it mean in the context of best in class marketing and sales? If you're looking to become more data-driven in 2018, you won't want to miss this meetup. We'll be covering: • Best practices on leveraging data as a marketing professional, whether in marketing operations, demand generation, product marketing, and beyond • Common pitfalls to avoid when making technology decisions • Using data to align with sales counterparts Join from Hilary Salazar (VP of Product Marketing @ People.ai), Claire Hunsaker (Sr. Director, Demand Gen @ Okta) and Emma Dunstone (VP of Marketing @ Mixpanel) for a lively panel on the strategies they've applied and how they utilize data in their jobs. After the panel, you'll have plenty of time to meet the panelists and network with other attendees. Drinks and light snacks will be served. Agenda: 6:00 Arrivals and Networking 6:30 Data-Driven Panel 7:15 Networking