Effective Business Writing

EBA Education Team together with Ірина Глущенкова invite you to join the EBA Education Workshop: Effective Business Writing: Five Steps to Clear Business Messages. It focuses on conveying your messages effectively in writing. AIM - to enhance participants' skills of writing clear and concise messages in short time. The objective is achieved through practical exercises, supported by appropriate theory. OUTCOME - clarity tools, clarity checklist and samples of clear messages, useful phrase bank. TOPICS UNDER DISCUSSION Module 1. The idea phase – where to begin when you need to write - SAP method of planning - Business style guidelines - Typical email lay-out. Useful phrase bank Module 2. The red thread and the clear message – how to choose the right structure and the right words - Three approaches to organizing ideas and their logical unfolding - Striking the right tone. Plain English, vague English, professional English - Practical principles of clear writing and checklist for clear and readable texts - Case analysis. E-mail in the real world: examples of the good, the bad and the ugly - The finishing touch: simple proofreading techniques TRAINER - Ірина Глущенкова, certified business-trainer, author of variety of educational programmes in English, Ukrainian and Russian. REQUIRED LEVEL OF ENGLISH: Intermediate and above (your level of English will be tested) Registration is obligatory. To become a participant, please, follow the procedure of online registration. Number of participants is limited. The special price is valid only for employees of European Business Association member companies. Details and registration: https://goo.gl/ivplfi, or contact programme's coordinator: education@eba.com.ua, +38 (044) 496 06 01.