Marketing And Building Startup Channels

We will discuss the involvement of initial users in building a business, why startup-oriented PR is more effective than any advertising campaign, how to build a sales funnel and increase the conversion-rate, what the life-cycle of an innovative product is and how its target-audience changes, different kinds of sales-channels and how they work, how to scale sales, and basic mistakes made at the early stages of projects. The workshop will be conducted by Denis Dovgopoliy, president of the GrowthUP accelerator. Projects that have applied for participation in the acceleration-program may attend the workshop free of charge. If you have questions concerning participation, please contact Igor Stefurak at is@growthup.com Venue: Microsoft Ukraine office (St. Zhylyanska, 75, 4th floor)