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We've all been there...
Marketing to Sales - "You're not working any of the leads from that expensive campaign!"
Sales to Marketing - "The leads are terrible! Stop sending us bad leads!"
As any marketing or sales leader knows, alignment between both teams is the ticket to hitting KPIs/revenue targets and the annual club trip.
Join us as we explore how the best companies are aligning their marketing and sales teams to increase lead conversion rates, lead to cash velocity, and generate more revenue.
If you've ever wondered why marketing doesn't send you better leads or why the sales team doesn't work your leads, then you won't want to miss this meetup.
Hear from Ryan Ried (VP Sales at Oracle Marketing Cloud), Jenny Coupe (Sr. Director, Americas Marketing at Akamai) and Jason Dorfman (Senior Manager, Inside Sales at Rubrik) for a lively panel on the challenges they've faced and how they've bridged the gap with their counterparts to achieve success.
After the panel, you'll have plenty of time to meet the panelists and network with other attendees.
Drinks and light snacks will be served.
Agenda:
6:00 Arrivals and Networking
6:30 Sales + Marketing Alignment Panel
7:15 Networking
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