Selling to the Brain: Marketing in the New Era of Neuroscience

EBA Education Team together with CITY College, International Faculty of the University of Sheffield invite you to join the EBA Education Update: Selling to the Brain: Marketing in the New Era of Neuroscience. There is a basic flaw on how companies communicate. If this was not the case, then every message would be clear and confusions, misunderstandings and market failures would be rare. To solve this problem speaker is using neuroscience, behavioral models, experimental data and case studies to demonstrate comprehensively that companies should urgently learn new ways to do marketing, communications and sales. The two available options are straightforward: to continue sending messages to the wrong parts of our customers’ brain and achieve nothing OR to focus the right message to the right part of the brain and get results. TOPICS UNDER DICSUSSION: - Breaking misunderstandings and myths concerning our brain - Full understanding the brain approach to marketing and sales - Exploring how branding really works within the brain - Recognizing the impact on marketing research, PR, sales and negotiations - Learning a comprehensive model for applying brain-based marketing - Making your own brain ‘marketing-smarter’ and achieving more SPEAKER: Nikolaos Dimitriadis, Author of "Neuroscience for Leaders: A Brain Adaptive Leadership Approach" (Kogan Page, London), award-winning business educator, trainer and mentor, Development Director at the University of Sheffield, International Faculty, lecturer at The Sheffield Executive MBA. Registration is obligatory. To become a participant, please, follow the procedure of online registration. Number of participants is limited. Participation is free only for employees of European Business Association member companies. Details and registration: https://goo.gl/gV7Pt7, or contact programme's coordinator: education@eba.com.ua, +38 (044) 496 06 01.