Storytelling for Social Initiatives

Storytelling for Social Initiatives **How to define your strategic DNA** What does the buzzword “storytelling” actually mean? Snappy pitch decks? Viral videos? Not quite. Storytelling is not about creating a punchy tale to win followers. It’s about forming the core definition of who you are: your organisation’s strategic DNA. But few have the time or resources to do the work. The result is often a mess of content that doesn’t hang together. Conversely, a clear, strategic foundation ensures direction and consistency. Social initiatives have a plus and minus in the storytelling sphere. On one hand you actually believe in what you’re doing – and there’s a compelling and inspiring story to tell yourself and the public. But on the other hand: you and your colleagues might believe very strongly in slightly different visions, meaning it’s harder to keep everyone on message. What’s more, if you actually believe in your mission, you might take it for granted that everyone else will too. You don’t have perspective because you’re personally invested. And you might just be preaching to the converted. Join us at Impact Hub for a workshop exploring different approaches to storytelling, opportunities and pitfalls, and some hands-on exercises that will leave you fizzing with new ideas and motivational energy. David Labi is the founder of Good Point, the ethical communications agency. goodpointagency.com