Straight Talk: "Made in Ukraine: Does it Attract Investments?"

Kyiv Post is proud to continue its exclusive and hard hitting series of events that features 90 minutes of engaging discussions and questions with direct and to the point answers. The third Straight Talk session entitled “MADE IN UKRAINE: Does it Attract Investments?” will focus on the core challenges of promoting Ukrainian products globally. MADE IN UKRAINE: Does it Attract Investments? Recent free trade deals with the European Union and Canada are being positioned as a new era of possibilities for Ukrainian brands. While this means that Ukraine has the potential to do more business internationally, can its products attract foreign customers as well as international investments? In this edition of Straight Talk, we will ask the hard questions that need to be addressed such as: - Why do state-supported branding campaigns have a tendency to fail while informal brand ambassadors succeed? - Do national corporate and individual brands speak louder? - How much time and money does it cost to break the wall of stereotypes? - How to touch the hearts and wallets of global consumers with a national product? - What are the top do’s and don’ts of promoting a Ukrainian product to the world? MADE IN UKRAINE: Does it Attract Investments? Straight Talk is sure to be a direct and concise conversation that is guaranteed to ignite differences of opinions and get the audience engaged so that we may move constructively forward to a better brand that is called Ukraine!