ОПИСАНИЕ
Dear Techcoders, Innovators, China-Freaks,
Digital China will be our topic again on Wednesday and we are happy to have Sonja Song on board who will give a talk on
"Localization Challenges: The Online Marketing Game in China"
The talk will cover
1) Localization: Foreign Companies' Challenges in Digital China
2) Main Players: Baidu and Wechat and the Difference to Western Players
3) Trends: New Platforms, New Rules
Sonja will give us a 20-30 min. presentation followed by a Q&A session and the opportunity to share your experiences and ideas.
As a previous employee of Baidu, Sonja has also worked in State Government of Maryland, Deloitte, and Agora to design state-wide and global projects. Having worked in 3 continents, she is a communication specialist in B2B field, doing business development between European and Asian markets and facilitated the cross-culture understanding in IT business strategy.
We are looking forward to seeing you at TechCode Berlin.
Your TechCode Team
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For all of our workshops, we welcome anyone who would like to give talk or organize a workshop and share their China experiences in the fields of Business, Culture, Digitalization, Technology. We are looking forward to receiving your message on pitch@techcode-germany.com.
We are looking forward to seeing you at TechCode Berlin.
Your TechCode Germany Team