TechHub Tech Talks: Marketing Methods That Made Trump A Reality

"Our smartphone is a vast psychological questionnaire that we are constantly filling out, both consciously and unconsciously." Has Cambridge Analytica marketing and target audience analysis methods, and Trump's data-driven campaign and the outcome of the election already blown your mind? If not yet, then join the meetup, and, well, blow your mind! Join the meetup and learn about the crazy consequences of the billion people using smartphones and how the companies exploit the data we input into the devices, and manipulate political campaigns with examples (Cambridge Analytica is the company behind the data-driven Trump's campaign), and how the data, unfortunately, can be used to your own very advantage. The speaker Mārtiņš Hiršs (Researcher, co-founder at SkeptiCafe and more) is the only Latvian who's completed the 7-week in-depth marketing course at the very Cambridge Analytica, and is using the crazy tools in practice. After a little talk and some slides, there's going to be a massive Q&A and mandatory networking with drinks! TechHub Tech Talks in the English language. C U @ TechHub Riga, Sporta iela 2, Tuesday Mar 14 @ 7 PM!