ОПИСАНИЕ
What homework must be done for a successful product launch?
We will have the exclusive opportunity to find out from Dr. Donatas Jonikas, the author of Startup Evolution Curve. To write this book, he did a global research on startups surveying 1,447 founders and running close to 500 additional in-depth interviews, looking for concepts, shortcuts and best practices for early-stage startups.
On the basis of this research, Dr. Donatas Jonikas will explain what mistakes you should avoid and how you should prepare for your product launch to have better chances for success.
We’ll find out:
1. Why BIG startup launches fail most of the time?
2. How smart product launch starts before creating the product?
3. What are key pillars of marketing strategy for successful product launch?
4. What are essential tactics of your value proposition for a profitable launch?
5. How to create a marketing plan on one page to make it happen?
Dr. Donatas Jonikas holds a Ph.D. in Economics and a Master’s in Marketing Management. During his more than 12 years of practice, he has developed and helped to implement winning marketing strategies for more than 50 companies in different countries and industries around the globe.
Our fabulous guest is brought to Tartu by Buildit accelerator and we will welcome him in SPARK Tartu BizTown.
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