Workshop: Pragmatic Product Management and Business Development

Introduction to Pragmatic Product Management and Business Development The problem within Lviv IT branch is that companies are struggling with challenges on how to bring more value to the client and thus to put a higher price. A need for higher prices is driven by the continuous growth of employee compensations caused by the overheated market. Speaker - Roman Pavlyuk, Solution Leader at SoftServe. Workshop goals: ◦ Learn and get used to Pragmatic Marketing Framework in order to access and build Product Mgmt. processes on existing and new coming projects ◦ Applying Pragmatic approach for Business Development in order to present the higher value ◦ Learn proper ways of building Product Mgmt. processes on the projects. Capability to understand advantage of it and sell such service to the client (to extend portfolio of provided services) ◦ Improve processes on existing projects and bring more value into them and thus selling them for a much higher price ◦ Be ready to use gained knowledge on new coming projects during the pre-sales ◦Moving for role of Requirement Manager/ Business Analyst to Technical Product Manager role in order to reduce dependency on client availability and make team more independent and productive Outcomes: ‣ Strong understanding what is product, value, price, market, customer etc. ‣ Fundamental knowledge of Pragmatic Marketing techniques: ⁃⁃ ⁃⁃ Capturing and addressing IT market problems ⁃⁃ ⁃⁃ Creating the effective product backlogs and roadmaps ‣ Business development skills that are based on Pragmatic approach ‣ Approaches on how to provide product management in outsourcing and how to talk to Product Managers from outsource ‣ Practical cases and exercises About Speaker It has been over 15 years since I started working in IT as Architect, Project and Product Manager. Currently, I am Solution Leader at SoftServe. I have completed a dozen of complicated product development projects providing turnkey solutions for the customer. My strong areas are enterprise solution and product management, coordination and management of the team which follows iterative development process, design of highly productive data processing systems, SaaS/Cloud application implementation, and organization of the configuration management process for SaaS-oriented solutions. I always prefer using innovative, or even non-standard approaches, to get the desired result. It has always been a great pleasure to share my experience with other people. I am an active trainer of several programs at SoftServe related to leadership development, personal development, and professional growth.