Workshop Seminar “The Shape of Growth”

Order tickets via Eventbrite: http://www.eventbrite.com/e/workshop-seminar-the-shape-of-growth-tickets-18345997372?aff=efbevent We love to see our projects, movements and services grow. Rapid, exponential growth is vital for many initiatives to reach people and to drive impact. But it is challenging to create and sustain the success. In fact, 9 out of 10 Startup initiatives fail, many campaigns do not create reach or coversion, and many organisations struggle with innovation initiatives and often times miss the boat. Why? Why do some projects and services take off and some collapse? Why do we often see “hockey-stick forecasts” and then enter a vicious cycle? What can be done to create the conditions for sustained growth? The focus of this workshop seminar is to discover the dynamics of exponential growth (e.g. “word-of-mouth” promotion), gain awareness and further insights into common pitfalls, develop new perspectives and ideas on creating conditions for exponential growth and “viral marketing” We will start with a basic example and explore more real and complex situation. Format This workshop seminar will include the following elements: Short introductions and presentation of the concepts, tools and research. Game-survey exercises Scenario simulations of sample cases and “growth-hacks” Discussion of 2-3 individual cases Q&A (“growth clinic”) Discussion of key results from the Insight survey “Got Viral?” Duration: 1.5 – 2 hours Language: English / German Benefits This workshop privides a different perspective and getting into a “system leadership mindset” – putting project and campaign management, SEO, Viral Marketing and Growthhacking into a new and different framework. Participants will benefit from the cases, playing through scenarios is a “Management Flight Simulator” and from Thomas’ unique combination of real-world experience and system dynamics expertise. Participants Entrepreneurs, Startups, Founders, Project Managers, PR/Communication Managers, Investors/Business Angels, Managers of Community and Customer Base. Speaker Profile This seminar will be led by Thomas Wittig, CEO of WITTIGONIA, a member and supporter of ImpactHUB. Thomas experience includes 25 years in the in leadership and C-Level positions in the software service and high tech industry. As a founder, investment partner and advisor, Thomas is working with Startups, Enterprises, NGOs and Investors. His education background includes BioTech, Economics/Marketing, System Dynamics. Public Profile: https://ch.linkedin.com/in/thomaswittig Background: http://wittigonia.net/about/leadership/