The main capital and resource of ERC are its high reputation, the customer-oriented philosophy, the professional staff, and its partner network – the strongest in Ukraine and going to be in neigbour countries. Support given to its permanent business partners constitutes one of the priorities of the company. Currently, ERC has partnership agreements with more than 3,200 IT-companies in various regions and not in Ukraine only, and their number is growing. ERC partners have the opportunity to work with the specialized B2B system, which greatly simplifies their interaction. ERC carries out a social mission, providing jobs for employees whose professional development takes place at the company. Young professionals usually come to the company after universities and after appropriate training they are given an opportunity of continuing their work in company`s key departments. Combining the classical scheme of product distribution and value-added services (VAD model) on the one hand with "no-price-wars" sales tactics on the other, ERC conducts its business through business partners, which comprise both retail and wholesale companies, consulting firms, network integrators, online shops and companies specializing in narrow technological niches. While working with each of its partners, ERC proceeds from offering a set of services based on a large variety of A-brand product lines, the never-failing availability of stock, personal credit lines, financial discipline, special promotional programs, as well as marketing, promotional, informational and technical support, training of sales personnel and technicians. ERC promotes advanced technologies and develops long-term partnerships with leading global manufacturers. Currently, there have been signed official distribution contracts for the sale of equipment from more than 140 world’s leading companies in different segments.